Technology × Marketing Websites & Branding AI-Driven Workflows Publishing & Communication
Portfolio
Work shaped by technology and marketing.
I work at the intersection of technology and marketing, with a focus on websites, branding, publishing, communication, and modern digital execution.
Overview
A portfolio bringing together work, experience, capabilities, and selected public-facing moments.
Built as one place to present projects, skills, background, and professional interests in a clear, structured, and visually refined way.
About
A profile built around real work.
Ayccen Houiji works at the intersection of technology and marketing, with a focus on websites, branding, publishing, and professional communication. His work brings together presentation, execution, and modern digital thinking.
His skills include web design, branding, social media management, web development, digital presentation, and communication-led project work. He also works across publishing-related execution, platform thinking, and visually structured online experiences.
In 2021, he studied the foundations and definitions of artificial intelligence through the University of Helsinki, building an early understanding of AI before it became mainstream. Today, AI is part of his everyday workflow and an important part of how he approaches modern work, tools, and future-facing systems.
Languages
Communication across cultures.
English Native
French Native
Arabic Native
Finnish A2–B1
AI
Not a side interest — part of how I work now.
My interest in AI began early through formal study of its foundations, and today it continues through daily use of AI tools, experimentation, and practical application across research, communication, and workflows.
Principles
How I approach work.
Execution over ideas
Ideas matter when they become something real: a launch, a platform, a website, or a finished piece of work.
Clarity in communication
Whether through branding, publishing, or online presence, communication should feel intentional, clear, and well presented.
Technology with purpose
Technology is most valuable when it supports structure, communication, efficiency, and real-world execution.
Presentation matters
Good work should function well, but it should also be presented with confidence, precision, and style.
Experience
Professional background.
A web-based interpretation of my CV, showing work across marketing, systems, communication, operations, and execution-led roles.
Mission Grey
Development & Marketing Specialist
- Managing B2B and B2C communication channels
- Supporting CRM systems and strategic coordination
- Contributing to product launches and campaigns
- International relations and institutional outreach
- Cross-functional collaboration in digital initiatives
Mission Grey
Product Development & Marketing Intern
- Product testing and multilingual feature evaluation
- Support for branding and product communication
- Press-release and communication writing
- Research and validation for digital product direction
- Contribution to MENA-oriented strategic insights
YOOX Group
Data Entry & Platform Support
- SQL-based dataset management and reporting support
- Website data table handling and coordination
- Order processing and operational support
- Sales reporting and internal data structure tasks
- Coordination with digital and marketing workflows
TOKMANNI Oy
Customer Service Operations
- Customer service and returns handling
- Product organization and stock support
- Merchandising and pricing tasks
- Operational discipline in a fast-paced environment
Property Management
Owner Representation
- Tenant coordination and screening
- Maintenance and renovation oversight
- Financial follow-up and supplier coordination
- Budget tracking and operational organization
Selected Work
Projects
A selected group of work across editorial web design, publishing execution, strategic presentation, and brand-facing online presence.
01 Editorial Website
Anssi Kullberg Website
A premium editorial website built to present books, writing, analysis, biography, and public identity in a refined digital format.
02 Publishing / Launch Execution
The Wolf-Crier’s Diaries
From visual identity and production workflow to release support, this project helped shape a manuscript into a finished public product.
03 Brand-Led Website
Nordic Cerebro Website
A modern website built and designed to present Nordic Cerebro with clarity, structure, and a sharper digital identity.
Mission Grey Strategy / Digital Presence
Direction
Work presented with clarity and identity.
The goal of this website is to bring together experience, work, interests, and public presence in a way that feels structured, premium, and easy to understand.
Web design Branding AI-aware workflows Communication & execution
Capabilities
What I bring into my work.
The work I do sits across design, communication, technology, publishing support, and modern execution.
Design
- Web Design
- Branding
- UI / UX Design
- Creative Direction
Communication
- Social Media Management
- Marketing & Communication
- Publishing & Launch Execution
- Strategic Communication
Technology
- Web Development
- AI Tools & Workflows
- Data & Digital Analysis
- Campaign Websites
Personal Interests
Interests that shape how I think.
Outside professional work, I’m also driven by travel, sport, creativity, movement, design, and curiosity — the things that keep perspective broad and ideas alive.
Travel
40+ countries and 200+ cities explored through curiosity, movement, and a strong interest in discovering places, people, and perspectives.
Sport
Horse riding, tennis, golf, running, and outdoor experiences all play a role in discipline, energy, and balance.
Creative Interests
Writing, music, design, and interior design influence the way I think about atmosphere, detail, and presentation.
Curiosity & Building
Coding, AI exploration, and experimentation continue to shape both my professional work and personal interests.
Events & Institutional Presence
Selected moments of international engagement.
A growing archive of seminars, institutional spaces, and international conversations reflecting curiosity, awareness, and professional presence.
Institutional Seminar
FIIA Seminar — China’s Ancient Statecraft & the Future Global Order
Attendance at a seminar hosted by the Finnish Institute of International Affairs, reflecting on how historical philosophy continues to shape modern geopolitical strategy.
International Affairs
FIIA Event — Competing Visions of International Order
Engagement with discussions around shifting global power dynamics, multilateral institutions, emerging models of order, and the changing rules-based system.
Security & Geopolitics
FIIA Event — NATO’s Extended Frontline & European Security
Participation in conversations around NATO’s extended frontline, regional security shifts, and the strategic importance of seeing emerging patterns early.
Business Networking
Swiss Breakfast in Helsinki
An international business networking event organized by the Finnish-Swiss Chamber of Commerce, focused on economics, innovation, and technology.
Diplomatic Presence
Belgian King’s Day Celebration — Embassy of Belgium
A diplomatic and cultural event reflecting international connection, institutional presence, and meaningful cross-border exchange.
Contact
Let’s build something with presence.
Available for collaborations, websites, publishing-related execution, branding, communication work, AI-aware workflows, and modern digital experiences.